Generative artificial intelligence has made breakthroughs, begun to show intelligent features and has become more creative in recent years. It can not only generate text but also generate audio, video, pictures, code, and so on. The intelligent creative generation capability of generative artificial intelligence is a double-edged sword. On the one hand, it can bring positive effects such as productivity improvement, transformation of production relations, and transformation and upgrading of different industries. On the other hand, it may also bring ethical risks such as data security and privacy leakage, gender and racial discrimination, academic plagiarism, and the dissolution of human subjectivity. The purpose of responsible innovation is to provide “morally acceptable, socially satisfactory, and developmentally sustainable” solutions for major social risks brought by technological innovation and provide an ethical governance path for addressing the risks brought by generative artificial intelligence innovation. Embedding the four dimensions of responsible innovation-expectation, reflection, negotiation, and feedback the iterative upgrading and practical application process of generative artificial intelligence can promote its healthy and sustainable development.